Computer Security Tips for Direct Marketing Professionals
Network security is an important issue for the organizations and they funnel time, energy and money into these products. These organizations are still unable to secure their networks against threats of frequently uninformed computer users on the inside.
Computers and Internet
There is so much important of the access in the online direct marketing programs. The computer is exposed due to uninformed about the security issues and might be at risk which can harm the revenues, productivity and costs of doing business. The antivirus programs, personal firewall and intrusion detection tools are used to increase the security. There are always risks of security for the direct marketing professionals in the online programs and they should be well aware of these risks and must avoid them.
You can trace the internal threats to the security with the social engineering tactics which can create computer security threat which invites the computer users to activate it.
There can be some viruses in the files appearing in the official document with the social engineering attempts. It might come in the email with the attachment claiming to be a game or joke but it is a malicious program. The direct marketing professionals should be able to avoid all these threats and attacks.
There are many threats coming in the form of the email coming from one computer to another and these malicious programs and viruses can spread very quickly. The computer network can become helpless if user opens the email attachment containing virus or does not open these files with computer scan. There might also be threat to the organization by allowing inappropriate offensive emails.
Peer to Peer File Sharing
The peer to peer networks are getting popularity in which you can have searchable P2P network file database, increased network connectivity and content popularity. There may be spyware or adware in most of the P2P programs with the swap electronic files over internet. The spyware sender is able to see the working of the computer users with the help of spyware programs. The computer resources can also be used by the spyware programs without user’s knowledge. The adware programs can track the web browsing habits or performance.
Instant Messaging and Internet Relay Chat
There are so many malicious and virus programs which might come into the computer with the Yahoo Messenger, AOL instant messenger and other chatting software. The intruder can use the computer as attack platform for the launch of distributed denial of service attacks. There may be no encryption facilities in the free messaging system and administrators might feel difficulty to control these programs which bypass traditional corporate firewall.
There might be downloading by the users on the internet but if the user is surfing non work related websites then there might be chances that people will visit sites using ActiveX or Java. The hackers will get the access of the computers with these languages which are used to create malicious code. This code will harm the computer and networks as well.
The Password Challenge
Most of the people use the sharing password or choose simple password in the offices which might be major vulnerability in many offices. The weak passwords can easily be broken down which can be used for illegal activity on network.
Regular and consisting user training and focus on security objectives is the most effective method of addressing the insider threats.